Sandra Servia
Research Associate

Queen Mary University of London

About me

About me

I am a Research Associate in the School of Electronic Engineering and Computer Science (EECS) of the Queen Mary University of London (QMUL), where I work with Dr Hamed Haddadi on the Databox project.

Before joining QMUL, I held Research Associate positions in the Systems Research Group (SRG) of the University of Cambridge and at the HP Labs (Bristol). I completed my Ph.D. at the University of Vigo (Spain) in 2015 and received the Telecommunications Engineer degree and master in Telematics Engineering from the same university in 2011 and 2012 respectively. From May to September 2013 I was a visiting research student in the SRG group of the University of Cambridge, and from April to August 2014 an intern in the former Social Computing Group of the HP Labs (Palo Alto, CA). My current research interests are on privacy-preserving data analytics, mobile sensing and eHealth. You can find my full resume [here].

Publications

Journal papers and book chapters

Identifying urban crowds using geo-located Social media data: a Twitter experiment in New York City
Ben Kalifa, M., Díaz Redondo, R. P. , Fernández Vilas, A., Servia-Rodríguez, S.
In Journal of Intelligent Information Systems. doi:10.1007/s10844-016-0411-x. (2016)

The evolution of your success lies at the centre of your co-authorship network
Servia-Rodríguez, S., Noulas, A., Mascolo, C., Fernández-Vilas, A., Díaz-Redondo, R.P.
In PLOS ONE 10(3): e0114302. doi: 10.1371/journal.pone.0114302. (2015)

A tie strength based model to socially-enhance applications and its enabling implementation: mySocialSphere.
Servia-Rodríguez, S., Díaz-Redondo, R.P., Fernández-Vilas, A., Blanco-Fernández, Y., Pazos-Arias, J.J.
In Expert Systems With Applications, 41(5), 2582-2594. (2014)

IPTV Parental control: a collaborative model for the Social Web.
Fernández-Vilas, A., Díaz-Redondo, R. P., Servia-Rodríguez, S.
In Information Systems Frontiers, 1-16. (2014)

Inferring Contexts from Facebook Interactions: a Social Publicity Scenario.
Servia-Rodríguez, S., Fernández-Vilas, A., Díaz-Redondo, R. P., Pazos-Arias, J. J.
In IEEE Transactions on Multimedia, 15(6), 1296-1303. (2013)

Mining Facebook Activity to Discover Social Ties: Towards a Social-Sensitive Ecosystem.
Servia-Rodríguez, S., Fernández-Vilas, A., Díaz-Redondo, R. P., Pazos-Arias, J. J.
In Cloud Computing and Services Science. Communications in Computer and Information Science, 367, 71-85, Springer. (2013)


Conference papers and contributed talks

Mobile sensing at the service of mental wellbeing: a large-scale longitudinal study.
Servia-Rodríguez, S., Rachuri, K., Mascolo, C., Rentfrow, P.J., Lathia, N., Sandstrom, G.
In the 26th World Wide Web Conference (WWW 2017). Computational Health Track. Perth, Australia. April 2017

Deciding what to display: maximizing the information value of social media.
Servia-Rodríguez, S., Huberman, B. A., Asur S.
In Workshop on Modeling and Mining Temporal Interactions (M2TI) at ICWSM’15. Oxford, UK. May 2015

Are tweets biased by audience? An analysis from the view of topic diversity.
Servia-Rodríguez, S., Díaz-Redondo, R.P., Fernández-Vilas, A.
In International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP15). Washington D.C., USA. April 2015

The evolution of your success lies in the centre of your co-authorship network.
Servia-Rodríguez, S., Noulas, A., Mascolo, C., Fernández-Vilas, A., Díaz-Redondo, R.P.
In Quantifying Success (2.0) –co-located with ECCS’14. Lucca, Italy. September 2014 --- Contributed talk

Comparing tag clustering algorithms for mining Twitter users’ interests.
Servia-Rodríguez, S., Fernández-Vilas, A., Díaz-Redondo, R. P., Pazos-Arias, J. J.
In ASE/IEEE International Conference on Social Computing (socialCom). Washington D.C., USA. September 2013

A Social P2P Approach for Personal Knowledge Management in the Cloud.
Díaz-Redondo, R. P., Fernández-Vilas, A., Servia-Rodríguez, S., Pazos-Arias, J. J.
In 1st International Workshop on Socially Intelligent Computing (SINCOM 2012). Rome, Italy. September 2012

Using Facebook activity to infer social ties.
Servia-Rodríguez, S., Díaz-Redondo, R. P., Fernández-Vilas, A., Pazos-Arias, J. J.
In 2nd International Conference on Cloud Computing and Services Science (CLOSER). Porto, Portugal. April 2012

Inferring Ties for Social-aware Ambient Intelligence: the Facebook Case.
Servia-Rodríguez, S., Fernández-Vilas, A., Díaz-Redondo, R. P., Pazos-Arias, J. J.
In 3rd International Symposium on Ambient Intelligence (ISAmI). Salamanca, Spain. March 2012

Semantics-Driven Recommendation of Coupons Through Digital TV: Exploiting Synergies with Social Networks.
Martín-Vicente, M. I., Gil-Solla, A., Ramos-Cabrer, M., Blanco-Fernández, Y., Servia-Rodríguez, S.
In International Conference on Consumer Electronics (ICCE). Las Vegas, USA. January 2012

A Virtualization Layer for Mobile Consumer Devices to Support Demanding Communication Services in Vehicular Ad-hoc Networks.
Bravo-Torres, J. F., López-Nores, M., Blanco-Fernández, Y., Servia-Rodríguez, S., García-Duque, J.
In International Conference on Consumer Electronics (ICCE). Las Vegas, USA. January 2012 --- Special Merit Award for Outstanding Paper.


Ph.D. Thesis

Social Data Mining Strategies for User modelling with Personalisation purposes
Sandra Servia-Rodríguez. Thesis Supervisors: Ana Fernández-Vilas and Rebeca P. Díaz-Redondo.
Department of Telematics Engineering. University of Vigo. July 2015 [PDF]

Participation in projects

Research projects

Databox: Privacy-Aware Infrastructure for Managing Personal Data (2016-2019)
Financial backer: Engineering and Physical Sciences Research Council (EPSRC)
Project manager: Dr. Hamed Haddadi (QMUL)
Partners: University of Cambridge, Queen Mary University of London and University of Nottingham

Emotion Sense Project (2015-2016)
Financial backer: Engineering and Physical Sciences Research Council (EPSRC) through the EPSRC Projects CambridgeSens and UBHAVE
Project manager (UBHAVE): Prof. Cecilia Mascolo (University of Cambridge)
Partners (UBHAVE): University of Cambridge, University of Southampton, UCL, University of St. Andrews, University of Oxford

INRISCO and EMRISCO: INcident monitoring and EMergence Response In Smart Communities (2014-2015)
Financial backer: Spanish Ministry of Economy and Competitiveness
Project manager: Dr. Rebeca P. Díaz Redondo (UVigo)
Partners: UPC, UC3M, UVigo and Gradiant

CLOUDIA: Social ecosystem for the ubiquitous and personalized provision of services in the Cloud (2010-2013)
Financial backer: Spanish Ministry of Science and Innovation
Project manager: Dr. Ana Fernández Vilas (UVigo)


EACEA and industrial projects

GreenIT for the benefit of civil society (2012-2015)
Financial backer: Education, Audiovisual and Culture Executive Agency
Project coordinator: Dr. Rebeca P. Díaz Redondo (UVigo)

SITAR: Sistema integral de atención de reclamaciones (2014) --- industrial project
Financial backer: Unión Fenosa Distribución
Project coordinator: Dr. Rebeca P. Díaz Redondo (UVigo)

Teaching

I taught the following courses in the Degree on Engineering and Telecommunication Technologies of the University of Vigo (Spain). I also supervised 2 Bachelor's and 2 Master's thesis between 2013 and 2015.

Programming II (2014-2015, 2013-2014). The general aim of this subject was to provide the students with the theoretical foundations and the practical competitions that allow them to analyse, design, develop and debug computer applications following the paradigm of oriented objects programming (OOP).

Computer Architecture (2013-2014). The aim of this course was to provide students with an understanding of basic computer operation by studying the lower abstraction levels (over the electronic level).

  • Sandra Servia-Rodríguez
  • EECS
  • Queen Mary University of London

  • Mile End Rd
  • London E1 4NS, UK
  • E-mail: s dot servia-rodriguez at qmul dot ac dot uk